I am unfamiliar with the social media thing it seems ladies use to promote themselves now. I have never had time for social media before with working 50-70hrs a week, so now I am in much eed of learning how all of that works.
You'll want to be on the big social media sites (Instagram, Twitter/X, Reddit, SnapChat). Be careful about what you post to various sites since some (like Reddit) allow explicit content, while Instagram will ban you. Be sure to use lots of hash tags with your performer name, the sites you stream/have content on, and other terms like #sexy, #cam, #lovense, etc. It's also going to take persistence and sticking to a schedule so that your fans can find you.
You will find a lot of info available in the Getting Started and Skills section.
There is also a good walkthrough of one of the sites, you might find this a good read: https://www.cam101.com/coursesView/detail/pdf/chaturbate-101/chapter
The Discord server is also a good place to ask any questions that you may have: https://discord.gg/lovense
This is the link to the Beginner Guides that can be found in the Getting Started section under More For You.
https://www.cam101.com/newModel/Keep_streaming